Posted by ChiefJack Hawk on Monday, August 23, 2010,
In :
Television
Movie studios are curently spending about 70 percent of their advertising budget on television, and right now that may seem to be a bad idea. A recent study by cable giant Comcast shows that 62 percent of respondents no longer watch television on the networks' schedule and use DVRs to record shows and watch them at a later date, or use online services like Hulu if they don't have a DVR. For movie studios, this situation can prove disastrous since the average time between recording shows and... Continue reading ...