Movie studios are curently spending about 70 percent of their advertising budget on television, and right now that may seem to be a bad idea.  A recent study by cable giant Comcast shows that 62 percent of respondents no longer watch television on the networks' schedule and use DVRs to record shows and watch them at a later date, or use online services like Hulu if they don't have a DVR.  For movie studios, this situation can prove disastrous since the average time between recording shows and...
Continue reading ...