Showing Tag: "movies" (Show all posts)

Movie Marketers Worried About Advertising

Posted by ChiefJack Hawk on Monday, August 23, 2010, In : Television 
Movie studios are curently spending about 70 percent of their advertising budget on television, and right now that may seem to be a bad idea.  A recent study by cable giant Comcast shows that 62 percent of respondents no longer watch television on the networks' schedule and use DVRs to record shows and watch them at a later date, or use online services like Hulu if they don't have a DVR.  For movie studios, this situation can prove disastrous since the average time between recording shows and...
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Latest Twilight Film Loses Series Momentum

Posted by ChiefJack Hawk on Monday, July 5, 2010, In : Movies 

Summit Entertainment is a bit disappointed at the performance of "The Twilight Saga: Eclipse" after the July 4th weekend.  It pulled in $82.5 million to lock in the #1 spot, but studio officials were hoping that the weekend run would be the equal of what the film made since its opening on Wednesday.

Last November, when "New Moon" opened, it took in $142.8 million.  Summit, in ever-popular studio excuse mode, stated that this is not due to "Twilight fatigue", but rather a result of families par...


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About Chief Jack


Chief Jack Hawk Chief Jack has hosted The Mohawk Radio Show since August 1969. He is a champion for the cause of Indie artists, and many Indies have had great success since having their music played on the station. He is a Mohawk chief who played with a Canadian band for about 10 years. He publishes articles under the name Jacques Boulerice for Yahoo! Voices and is working on a new movie script.

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