Showing Tag: "advertising" (Show all posts)

Movie Marketers Worried About Advertising

Posted by ChiefJack Hawk on Monday, August 23, 2010, In : Television 
Movie studios are curently spending about 70 percent of their advertising budget on television, and right now that may seem to be a bad idea.  A recent study by cable giant Comcast shows that 62 percent of respondents no longer watch television on the networks' schedule and use DVRs to record shows and watch them at a later date, or use online services like Hulu if they don't have a DVR.  For movie studios, this situation can prove disastrous since the average time between recording shows and...
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TV Audience Is At Record Old Age

Posted by ChiefJack Hawk on Monday, August 16, 2010, In : Television 
A new survey reveals that the median age for TV audiences is at a record high of 51, higher than the national median age.  This is actually bad news for the networks because it means that the average TV viewer is actually older than advertisers' target demographic.  That's not entirely surprising since younger people have been abandoning network TV in growing numbers in the past decade.  The growth of video and game rentals shows that younger Americans are no longer willing to set their lives...
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About Chief Jack


Chief Jack Hawk Chief Jack has hosted The Mohawk Radio Show since August 1969. He is a champion for the cause of Indie artists, and many Indies have had great success since having their music played on the station. He is a Mohawk chief who played with a Canadian band for about 10 years. He publishes articles under the name Jacques Boulerice for Yahoo! Voices and is working on a new movie script.

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