Summit Entertainment is a bit disappointed at the performance of "The Twilight Saga: Eclipse" after the July 4th weekend.  It pulled in $82.5 million to lock in the #1 spot, but studio officials were hoping that the weekend run would be the equal of what the film made since its opening on Wednesday.

Last November, when "New Moon" opened, it took in $142.8 million.  Summit, in ever-popular studio excuse mode, stated that this is not due to "Twilight fatigue", but rather a result of families participating in other July 4th activities.  They failed to consider other movies that had dynamite openings on July 4, such as "Men In Black" and "Independence Day".  Summit grossly overestimated the audience size for the weekend.

A product tie-in with Burger King is also failing to bring in expected crowds at the burger company.